Historic Scotland - How advertising helped widen the appeal of Historic Scotland's properties

Historic Scotland is the government agency responsible for the built heritage of Scotland. They manage over three hundred properties including Edinburgh Castle, Stirling Castle, Urquart Castle and Fort George.
Agency: The Bridge  

 Historic Scotland

How advertising helped widen the appeal of Historic Scotland's properties

Outline

This paper will show how Historic Scotland used advertising to overcome inertia. It will show how advertising introduced...

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