First Choice - Get Me Out Of Here! How sponsorship cuts through the jungle and on to the high street

This is an excellent example of how to use TV sponsorship well. Back in 2003, First Choice was a relatively new brand.
Agency: Walker MediaAuthors: Phil Georgiadis, Marie Robinson and Shabaz Sharitt

First Choice – Get Me Out Of Here! How Sponsorship Cuts Through the Jungle and Onto the High Street

INTRODUCTION

This paper is designed to show how broadcast sponsorship...

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