Beautifully effective: How Dove turned cultural resonance into ROI

This case study shows how Dove, a personal care brand, successfully translated a brand purpose campaign in the US into a sales increase.

Beautifully Effective: How Dove turned cultural resonance into ROI

Principal author: Marie Maurer, Ogilvy & MatherContributing authors: Dove Team, Unilever; Jakob Kofoed, Data2Decisions; Sam Pierce, Ogilvy & Mather

Standing on the Shoulders...

Not a subscriber?

Schedule your live demo with our team today