Alton Towers - Oblivion: Don't Look Down

Alton Towers, one of Britain's most famous family brands, needed to be seen as cool by its key youth market, an adjustment in consumer profile and to deliver more revenue.
Agency: J Walter Thompson ManchesterAuthors: Gary Moss and Lindsay Gregory

Oblivion: Don't Look Down 

Introduction

The problem was simple.

Alton Towers, one of Britain's most famous family brands, needed youth credibility, an adjustment in consumer profile,...

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