Inside out: Social media influencers in rare and invisible conditions

Healthcare Research Worldwide (HRW), a research company specialising in healthcare, conducted a pilot study for a new method of understanding the digital behaviour of influencers with rare and invisible medical conditions.

Health & well-being
Influencers, KOLs
Data analysis
United States
Mobile research
Social listening, real time research
Ethnography & observation
Researching sensitive topics

Summary

To understand the reality of online media use and information consumption behaviours in the digital health industry, Healthcare Research Worldwide (HRW) partnered with behavioural data technology provider RealityMine to conduct a self-funded pilot...

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