Innovation Diffusion in the Digital Age: Qual-based innovation diffusion model seeking smart tech to create fusion futures

Insight innovation hub, TFTK, implemented its innovation diffusion model to help businesses spot long-lasting cultural trends and innovation opportunities in the UK.


The-first-to-know innovation diffusion model was born out of the desire to support insight and innovation specialists in their quest for foresights that would inform future profit pools whilst alleviating the risks associated with long-term fu

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