Innocence Canada

Innocence Canada, a non-profit organisation to help exonerate the wrongly incarcerated, built a large public installation to increase donations and funding.

Campaign details

Agency: kbs Advertiser: Innocence Canada Category: Cause

Section I — Case Parameters

Business Results Period (Consecutive Months): October 2016 – December 2016 Start of Advertising/Communication Effort: October 2016 Base Period as a Benchmark: October – November 2015 Ontario $0 – $50,000