Incite: Changing how we gather insight to understand the true drivers of decision-making

Measuring decision-making solely based on explicit feedback is no longer effective market research and brands must change how they gather insight to understand the true drivers of decision-making.

Campaign details

Brand: Incite Country: UK

Synopsis

Background

Clearer understanding of physicians' prescribing behaviour is becoming increasingly important in conditions such as relapsed and refractory Multiple Myeloma (rrMM) where the market is highly competitive,...