Inca Kola reconnection strategy: Boosting connection with the Peruvian consumer

Fabian Jalife and Tomas Gross

Inca Kola, a soft drink brand, uncovered relevant opportunities to connect with its consumers in Peru by using analytical methodologies to find evidence of a lack of pride and reignite this feeling among them.

A journey towards cultural relevance, where the key is the iteration to understand the new codes of Peru

We are proud to present a brand that, in turn, fills Peruvians with pride. It represents and accompanies them on a daily basis – the only brand th

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