In our own tweets: LBGTQ+ lives on Twitter

Twitter, a social media network, used a blend of data analytics, semiotics and traditional research techniques to explore the implications for brands on how to authentically connect with the LGBTQ+ community.

Summary

Twitter, in partnership with O.I and Sparkler used a blend of data analytics, semiotics and traditional research techniques to surface the dynamics of LGBTQ+ discourse on Twitter in unparalleled detail, and explore the implications for brands

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