IKEA: #SWEXICO

IKEA, a furniture and home accessories retailer, launched its first store in Mexico by creating a digital experience that showed Mexicans the similarities between Mexico and Sweden.

Background

IKEA had one year to open its first store in Mexico, a place where most people didn't really know the brand. Mexicans didn't know about the home furnishing solutions that the brand offers, and even less so about the culture and values that

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