IKEA: Counting Sheep and Losing Sleep

IKEA, a home furnishing brand, launched a campaign in the UK to drive growth in bedrooms by reasserting itself as the expert in sleep.

Campaign details

Brand: IKEA: Counting Sheep & Losing Sleep Agency: Mother London

Exec Summary

You know those nights when you're lying in bed thinking so much about needing to sleep that it keeps you awake instead?

This is a story about that.

Well, sort of.