Identifying 'early adopters' internationally, using three dimensions
Rosi Ware and Michelle Crellin
This paper demonstrates how intelligent analyses of existing single source databases can help identify key groups of “early adopters”; not just in terms of demographics, but in terms of lifestyle and attitudes and internationally.
identifying 'Early
Adopters' Internationally, Using three dimensions
Michelle
Crellin
BMRBRosi Ware
Global TGI
Introduction
Given the success of Malcolm Gladwells book The
Tipping Point, most of you reading this will have read the book. It gained
almost...
