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IAB Video landscape report 2016

This paper reports on the findings of the IAB Video Center of Excellence, which undertook desk research, alongside consultation with practitioners and industry experts to provide perspectives and insights on the video advertising ecosystem.
  • Online video audiences
  • Online video planning & buying
  • Video on demand
  • TV & Connected TV audiences
  • TV & Connected TV planning & buying
  • United States
  • Advertising expenditure & forecasts
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