Samsung: The Missed Spaceflight

Samsung, a multinational conglomerate, recreated the historical Soyuz 30 spaceflight using Samsung Galaxy S8 and Gear VR, to support the launch of the products in Poland.

Objectives and strategy

  1. To support a launch of Samsung Galaxy S8 and its Gear VR headset on social media.
  2. To localize the global #DoWhatYouCan't idea to the Polish market.

Execution and media

The whole campaign was centered around a story of a forgotten hero: general Tadeusz Kuziora who was close to become the first ever Polish cosmonaut.

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