Renault: Rennovative Megane Sedan test drive campaign

Renault, the car manufacturer, increased the number of test drives it was conducting in Turkey by partnering with mobile app Getir to make the experience an instant one.

Campaign details

Brand: Renault Advertiser: Renault Agency: 4129 Grey/Wavemaker Turkey Country: Turkey

Campaign Summary

In an environment of changing consumer expectations and trends, we designed an instant way to book a test drive, that increases brand scores in this tech-smart, creative campaign. As we learned from consumer journey the most important target for auto