From Google to Amazon: Bose 360-degree e-commerce search strategy

Bose, an audio equipment brand, redesigned its search strategy in order to increase revenue and return on ad spend in the UK.

Objectives and strategy

Objectives:

Our main objective was to drive incremental sales by entering the reseller search landscape and dominating our brand presence across all reseller sites, which would also drive additional traffic to our paid and organic search activity.

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