BMW 4 Series: Addressable TV

BMW, an automotive brand, ran a data-oriented programmatic addressable TV campaign in Turkey to encourage consumers to fill out forms and visit a BMW dealer.

Campaign details

Brand: BMW Advertiser: BMW Agency: Smartis/Starcom/Adform Country: Turkey

Campaign Summary

We run a data-oriented Programmatic Addressable TV campaign through HBBTV protocol. With the help of cross device technology it is supported with retargeting strategies through social media and web channels.