I See Vimto In You: How celebrating a spirit of difference took Vimto to new heights

Vimto, a soft drinks brand, launched a TV ad in the UK that encouraged young consumers not to watch and rewarded those who rebelled with entertaining content to show it aligned with their need to be who they really are.

Campaign details

Brand: Vimto Advertiser: Nichols Entrant: Quiet Storm Principal author: Jon Howard, Quiet Storm

Our Case in One Paragraph

After a period of rapid growth, Vimto sales were slowing. As the biggest asset of Nichols PLC, this was a concern. To kick-start growth, a change in strategy saw focus switch to 16-24s outside the brand's North West heartland. A new creative directio