HyperCITY EveryDay: Journey from a private label to an ambitious brand

This case study explains how HyperCITY, a retail hypermarket in India, revamped its flagship brand, Everyday, with a new identity and brand personality.

HyperCITY EveryDay: Journey from a private label to an ambitious brand

Swati Baweja, Puja Shidolkar and Saswata Das

Campaign details

Brand Owner: HyperCity Lead agency: WOW Design Brand: EveryDay Country: India Industry: Category management Media:Packaging and de 500k - 1 million

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