HSBC: The power of empathising upwards – walking a mile in exceptionally expensive shoes

HSBC, a bank, used the power of empathy globally to turn the Asset Management arm of HSBC into what the Financial Times defined as a "rising star" in the category.

Campaign details

Brand: HSBC Global Asset Management Client: HSBC Agency: Saatchi & Saatchi

If the job of an account planner starts with empathy, how hard can we test ourselves? Can we feel empathy for Gordon Gekko and Billions' Bobby Axelrod?

Can we get

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