HSBC: The Homeless Bank Account

HSBC, a banking brand, helped homeless people in the UK open bank accounts by getting its branches to allow them to open an account using a participating charity's address as their proof of identity.

Campaign details

Agency: Wunderman Thompson UK Client: HSBC UK Campaign Name: The Homeless Bank Account

Without a fixed address, homeless people find themselves in a lose-lose situation where its impossible to open a bank account.

Without a bank account they can't claim benefits, it's harder to secure a job, which makes it harder to find a home.