HSBC: Reclaiming leadership, one touchpoint at a time

Commercial bank HSBC CMB Singapore created customised messaging and content to grow its share of the SME market and change its focus to online acquisition.

Campaign details

Brand: HSBC Brand owner: HSBC Commercial Banking Lead agency: MullenLowe Group Singapore Contributing agency: PHD Singapore Market: Singapore Industries: Banks Media channels:Content marketing, Online display, Online video, Print - general, unspe 500k - 1 million

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