HSBC: Reclaiming leadership, one touchpoint at a time

ShiQi Lee, Mark Haycock, Adrian Adshade

Commercial bank HSBC CMB Singapore created customised messaging and content to grow its share of the SME market and change its focus to online acquisition.

Campaign details

Brand: HSBC Brand owner: HSBC Commercial Banking Lead agency: MullenLowe Group Singapore Contributing agency: PHD Singapore Market: Singapore Industries: Banks Media channels:Content marketing, Online display, Online video, Print - general, unspe 500k - 1 million

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