How Disney is strengthening its retail brand

The Walt Disney Company, the entertainment giant, unveiled a pilot retail store redesign that aimed to immerse shoppers in richer, more immersive brand experiences.

The Walt Disney Company has built its brand on inviting the public into a fantasy world, be that at its theme parks or through developing compelling content.

And, recently, the global entertainment giant rolled out a prototype of a new Disney Store at four locations, each seeking to bring the thrill of visiting a theme park or seeing its magical movies into the retail environment.

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