How winning brands grow, and why stagnant brands don’t – a 2020 update

Sam Peña-Taylor

This article discusses the updated 2020 results from DVJ Insights’ growth study exploring why winners grow more than the average and why losers grow less.

DVJ Insights is a research company that, for the last five years, has asked a crucial question. What do successful brands do that leads to growth? Almost as important is the converse question. What should brands avoid doing?

It does this, simply, by c last year.)

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