How To Involve Procurement In Managing The Advertising Budget
Alan Krinsky and Steven MarcusAlan Krinsky Associates
Say the word “procurement” to an advertising agency and most will cringe, thinking their fees are about to be skinned once again....
How to involve procurement in managing the advertising budget
The principles of `procurement’ have evolved from being a set of purchasing techniques to being an integral part of business management in which value is increased and waste avoided.
