How to create a value proposition for food brands during a pandemic and recession

This article shares new research about how the COVID-19 pandemic is affecting consumers in the US.

Communicating value

This article is part of a series of articles from the WARC Guide to communicating value. Read more.

When the COVID outbreak first started in the US, many companies and brands initially responded with messages of unity and themes such as “we’re in this together” or “we’re here for you.” The positive messages initially felt good but soon thereafter t