How to capitalise from the new E-conomy in Latin America
Michelle de Montigny and Rosi Ware
The paper presents new data from the four main Latin American economies (Argentina, Brazil, Colombia, Mexico) on what people really feel about the Internet, how they use it, and their motivations and concerns.
How To Capitalize From The New E-conomy In Latin America
Rosi Ware
Consultant, Global TGI, Kantar Media Research, United States.
andMichelle de Montigny
COO, TGI Latin America, Kantar Media Research, United States.
INTRODUCTION
The Internet is a fast-growing...
