How the COVID-19 pandemic has accelerated the shift towards 'storelessness'

Research by the Interactive Advertising Bureau (IAB), the trade body, has suggested that COVID-19 has pushed the digital revolution into a new phase.

The digital revolution has accelerated into a new phase because of the COVID-19 pandemic and the dramatic changes could spell the end for several established ways of doing business.

As the public-health emergency drove shoppers towards the internet an

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands