How P&O Cruises turned price demand into brand demand in order to shore up its future growth

This case study describes how P&O Cruises, a cruise holiday company in the UK, launched a media campaign to change its focus away from cheap deals, and to engage new customers and increase sales.

How P&O Cruises turned price demand into brand demand in order to shore up its future growth

Principal authors: Rio Cosgrove and Maria McHugh, Founded; Lydia Mulkeen and Dino Myers-Lamptey, the7stars Contributing authors: Christopher Edgington, Carnival UK; William Jellicoe, the7stars