How 'marketing science' undermines brands

Bruce Tait, co-founder of Fallon Brand Consulting, believes there is a crisis in brand differentiation and creative brand management.

How 'Marketing Science' Undermines Brands

Bruce Tait Fallon Brand Consulting

Since starting Fallon Brand Consulting four years ago we have had a tremendous opportunity to see the inner workings of marketing and brand management at a wide variety of companies....