How Marketers can Exploit New Mobile Services
'We're moving away from the business of ears to the business of eyes.'
During CeBIT 1998 (a trade show for solutions, products and services from IT and telecommunications) these words from Anssi...
How marketers can exploit new mobile services
Dan Steinbock, from the Columbia Institute for Tele-Information, describes the phenomenal growth and rapidly developing market for mobile telephone communications.
