How livestreaming helped AB InBev pivot during the COVID-19 crisis

Anheuser-Busch InBev, the brewer, has used livestreaming to connect with consumers during the COVID-19 pandemic.

At Anheuser-Busch InBev, concedes David Zapata, the brewer’s global marketing director/media transformation and partnerships, “we're a constant leaky bucket.

“We can find our consumers one day and convince them to buy our brand. The next day, they're

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