How in unprecedented times, the BBC showed its timeless value

BBC, a national broadcaster, launched a campaign in the UK to prompt re-evaluation of its role in UK culture and society.

Campaign details

Brand: BBC Agency: BBC Creative

Hello there. I'm going to tell you a Story...

You're going to read a lot of Covid stories.

Brands adapting.

Surviving.

Pivoting.

Finding new ways to stand out in a strange new World.

Our belief was acts of adaptation to the new world order were valuable in the moment.