How hiding a restaurant proved that Yellow Pages worked better than ever - the Hidden Plaza Restaurant
Agency: Clemenger BBDO & Proximity, Melbourne
Advertiser: Yellow Pages
Author: Chris Howatson
Total Campaign Expenditure: $5-10 million
How hiding a restaurant proved that Yellow Pages worked better than ever - the Hidden Plaza Restaurant
Yellow Pages faced the challenge of changing the perceptions of Australian business people, who saw the brand as an outdated print director.
