How health brands can combine medical and consumer data to play a meaningful role in people’s lives

Healthcare marketers need to manage two types of data: medical data and consumer data, and the situation presents unique challenges when it comes to privacy and integration.

Digital strategy in healthcare marketing

This article is part of a series of articles on digital strategy in healthcare marketing. Read more.

Where to start

The growth of data intelligence analytics has been a game-changer for marketers across all industry sectors. It has expanded the ability not only to target customers more effectively but also to better engage meaningfully with them on a continuing ba

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