How Farrow & Ball found success by calming the nerves of the paint paranoid

Farrow and Ball, a British manufacturer of wallpapers and paint, launched a campaign in the UK to improve brand and product perception and drive sales.

Campaign details

Brand: Farrow & Ball Agency: BMB

Summary

During the pandemic, the UK home décor market has been booming. But luxury paint brand Farrow & Ball had both brand and product perception issues to overcome, if they were going to persuade a sceptical audience and reap their share.

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