How Dove found beauty in the time of COVID-19

Dove, a personal care brand, made a $7.5 million global commitment and launched a worldwide campaign to support frontline healthcare workers during the COVID-19 pandemic.

Campaign details

Brand: Dove Agency: Ogilvy

Executive Summary

As an iconic, purpose-lead brand Dove have always sought to make real beauty a source of confidence not anxiety, a POV mimicked by brands. To move the beauty confidence narrative on, we needed to give it new meaning, redefining our cultural enemy.

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