How does your advertisement compare?

This paper discusses the 1994 Trade Marks Act and its implications for comparative advertising. The new Act allows trade marks belonging to a third party to be used to identify goods and services.

How does your advertisement compare?

Comparative advertising is now permissible in the UK, but it is not without its dangers

David Rickard

This paper discusses the 1994 Trade Marks Act and its implications for comparative advertising. The new Act allows...