How Discovery Inc. powers people’s passions

Discovery, a mass media company, conducted research into the role that passions play in people's lives in Europe, LATAM and the USA and investigated how the media can influence these passions.

Summary

Powering people's passions is at the core of Discovery's DNA. But, just how important are passions in people's lives? What benefits do they bring? And what role does television and other media play when it comes to triggering and fuelling passions?...