This paper is based on the recent extreme political and economic uncertainty in Argentina and which presented an opportunity to study the relationship between the public and the media mix in this situation.
How Different Media Channels Change Their Positioning In A
Context Of Crisis
The interaction between various media in Argentina
D'Alessio IROLEsteban Coll
AGEA Diario ClarnConstanza Flores
Radio Mitre S.A.Carola Prads