Hotlink: #BikinSampaiJadi / Hustle till it happens

Hotlink, a prepaid mobile service, repositioned its brand in Malaysia to support and connect with Gen Z consumers.

Campaign details

Brand: Hotlink Brand owner: Binariang GSM Entrant company: Publicis Malaysia, Kuala Lumpur Media: Vivaki (Malaysia) Sdn Bhd, Kuala Lumpur Market: Malaysia Sector: Telephone & internet services Media channels: Online video, Outdoor, out-of-home, Search marketing, Social media, Television, Word of mouth, influencers Up to 500k

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