Honey I'm Home: dog treats

IFFCO, an Indian cooperative brand, launched a pet food brand in the US called Honey I'm Home which used symbols of naturalness and a lovable cartoon dog to connect with pet owners.

Executive summary

How design turned the leftovers of India's small-time village buffalo farmers into a brand that took the world's biggest and most sophisticated pet food market by storm.

When four friends set out to break in to the multi-billion-dollar US pet food industry, it seemed they'd bitten off more than they could chew.

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