Honda Odyssey: Be our best critic

This case study describes how Honda launched its Odyssey car model in Australia by soliciting honest reviews from ordinary people.

Honda Odyssey: Be our best critic

Leo Burnett Melbourne Honda Australia

Total Campaign Expenditure

$470,000 total campaign expenditure

What was the strategic communications challenge?

The strategic communications challenge was to launch the all-new 2014 Honda Odyssey to reinvigorate the model and rebuild trust in the Honda brand.

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