| Agency: Abbott Mead Vickers.BBDO | Authors: Kit Fordham |
Homebase – How Homebase turned on the style whilst the DIY market went out of fashion
INTRODUCTION
Why continue to struggle in an £8bn market when you could be growing your share of a £34bn...
Homebase - How Homebase turned on the style whilst the DIY market went out of fashion
This 2005 repositioning campaign for Homebase, the DIY retailer, sought to reverse a previous decline against B&Q by promoting the idea that Homebase provides everything you need to make a house a home.
