Hispanics across the Americas: Evolution of Hispanic culture in the US and the global impact of Latin America today
Roberto Ruiz and Rachel Bonsignore
GfK Consumer Life, a consumer trend study, and Univision Communications, an American media company, launched a study into shifts in the mindsets of Hispanic consumers in the US and Latin America.
Introduction
Knowing your target audience's future needs and behaviours is invaluable in order for a business to grow. Yet often, our view into the future is murky, and it is challenging to identify the most significant shifts in attitudes, values, and behaviours
