Hello Alexa, is there any survey for me? VAI (voice assisted interview) as a way to stop chasing respondents

Smart speaker brand Amazon Echo was used to explore if Voice Assisted Interview (VAI) could gain insights from panels and offer fresh ways to reach the digital consumer in the US.

Introduction

In the first half of 2020 we radically changed our habits. The data on the growth of digitisation after the lockdown is constantly changing, like an unstoppable fire: a completely changing scenario, making a clean break with the past. The

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