Heinz: Summer isn’t summer without Heinz

Condiment brand Heinz Ketchup increased sales and brand equity during Covid-19 restrictions in Canada with a multichannel campaign that included a jigsaw puzzle and a hotdog delivery partnership.

Campaign details

Brand: Heinz Ketchup Brand owner: Kraft Heinz Company Entrant company: Rethink, Toronto Media: Starcom, Toronto PR: The Colony Project, Toronto Market: Canada Sector: Sauces, seasonings, condiments Media channels:Competitions & contests, Events & experiential, Online display, Online video, Outdoor,out-of-home,Packaging & design, Programmatic display, Public relations, Social media, Websites & microsites, Word of mouth,influencers Up to 500k

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