Has Amazon Met its Match? FMCG has proven to be one of the few areas that they cannot make a profit in

Amishi Takalkar and Luke Orphanides

NAILBITER Inc, a market researcher, created a videometric platform that uses videos of shoppers at the point of purchase to uncover insights into shopper behaviour.

Introduction: Would you like to purchase with one-click?

Every single day, millions more people will decide to shop online for an FMCG category for the very first time. This is a pivotal moment for brands. It is a moment when a consumer is highly likely to change from their typical brands, and etailers hav

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