Harley Quinn, Birds of Prey: Showing Malaysians the world through Harley Quinn's eyes

Jason Yim, Kiron Kesav

Warner Bros, the entertainment company, created mass awareness of the niche Harley Quinn character for its launch of the Bird of Prey movie in Malaysia.

Campaign details

Brand: Harley Quinn, Birds of Prey Brand owner: Warner Bros. Agency: PHD Media Market: Malaysia Industries: Events & experiential, Online video, Outdoor, out-of-home, Programmatic display, Search marketing, Social media, Websites & microsites M Films & movies Up to 500k

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